In this ninth episode of The Journey we meet Martijn van Rooy, co-founder of Parfumado. Together with his sister he built one of the most recognizable fragrance platforms in the Netherlands.

From disrupting a traditional industry to creating a modern way of experiencing perfume, his journey is about vision, persistence, and the power of family entrepreneurship.

A conversation about innovation, staying close to your roots, and how challenging conventions can open the door to entirely new opportunities.